Send Noods Not Nudes

Campbell’s Soup is sending Noods, so you don’t! With this corporate campaign, Campbell’s is educating teens and college students about IBA (Image-Based Abuse). Photos of canned noodle soup combined with dark humor copy hang as posters in high school and college bathrooms and locker rooms. The campaign integrates Instagram advertisements, as well as a soup photography contest. Co-created with Julia Conville.