Reading Is Believing

Reading has the potential to inspire, comfort, or carry you to faraway lands filled with wonder. Barnes & Noble’s Reading is Believing campaign reminds us what a book can mean to a child in need. This season, they hope their customers help spread the magic of reading by participating in the annual Holiday Book Drive. This campaign integrates print, social media, projection mapping, direct mail, and a microsite to help spread the joys of reading this holiday. Co-created with Julia Conville.