Dreaming up beer designs daily is one of my favorite day-to-day duties with Tröegs. As the brewers consistently explore beer styles, I have designed Scratch Beer Series limited 16-oz. cans, variety packs and special release beers. Each label is hand-lettered and illustrated to be unique and visually cue to the flavor notes, style, or the season in which that specific beer is released.
Our small-batch Scratch Series is where our brewers experiment and test beer recipes, releasing nearly every Thursday. I have been fortunate to hand-letter and illustrate a unique design for over 50 beers.