Morton Magic

When it rains, it pours. With magic in every grain, Morton Salt is showing off their Halloween spirit in this integrated advertising campaign. The iconic Morton Girl transformed to the Morton Witch, becomes the star of the product packaging, a series of Instagram gifs, and spellbinding recipes showcased in a magazine ad, website page, and recipe book. We invite all Halloween lovers to put a spell on their spooky treats with the Magic of Morton Salt!